Is marketing art or science? - Swan Htet Aung
I defined art to be subjective and science to be objective. When someone asked me whether marketing is art or science, I believe that I cannot give a definite answer. Marketing itself is a broad subject. Marketing can be considered art in 1900’s due to the limited data that we could gather. Science is based upon facts, the usage and analysis of data. Since gathering data was limited during that time, marketing can be considered a art. However if we are looked the modern era , technology has made it possible for marketers to gather data all over the world . There seems to be personalized ads that are tailor to specific individual. Big Data has opened a new possible way to the marketer. Technology has given a way to deal with people’s unpredictability by using a lot of people’s personal information Therefore , can marketing can also be considered science? I believe not so. When Steve Jobs first think an idea of iPhone and introduce people a revolutionary phone that have a lasting im